Background: Shekhawati region in Rajasthan was given partial treatment by Mother Nature which is reflected in its semi-arid conditions. The Shekhawati culture responded to this challenge and compensated very beautifully in its rich tradition of folk arts, handicrafts and life styles. The cultural values also inculcated a deep sense of resilience and entrepreneurship in the sons of the soil reflected in top successful business houses of India originating from Shekhawati. This is evident in creation of magnificent havelis, philanthropic institutions and running of various altruistic activities by the segment of population for more than one century. It led to a rich heritage worth interest for serious tourism by outsiders.

Shekhawati is a region comprising of three districts in Rajasthan namely Jhunjhunu, Sikar and Churu. Situated North-West of Jaipur at a distance of 132 kms and South-West of Delhi at about 190 kms, it is now known as one of the largest OPEN AIR ART GALLERY in the world. Frescoes on every wall of over 5,000 havelis, also offers a unique essence of the countryside, its people, food, dance, music and livelihood activities in Agriculture, Animal Husbandry and Cottage Industries.

Tourism promotion in Shekhawati began with the organizing of first Shekhawati Festival, way back in 1995.

Frescoes on every wall of over 5,000 havelis, also offers a unique essence of the countryside, its people, food, dance, music and livelihood activities in agriculture, animal husbandry and cottage industries. The Morarka Foundation, in its efforts to introduce new economic opportunities, identified tourism promotion. With the result in 15 years in Shekhawati alone from 50 odd rooms in 2-3 hotels, today there are about 1000 rooms available to the tourists.

Shekhawati Festival:We made a small beginning, by organizing first Shekhawati Festival in 1996. This event enabled us to focus on many facets of Shekhawati culture that could become an experience sharing opportunity for visiting tourists.

The local traditional games such as Satolia, Rounder Balla, Hardara and Lunkyar continue to generate huge participation by rural youths. The folk art forms such as Mehandi, Mandana and Bandhej added colors to the festival.
For more details see www.shekhawatifestival.in

Organic Food Festival: Since many years anew and unique event "Organic Food Bazar" has also been added. About 40 farm families practicing organic management were invited to cook and serve their traditional food to the visiting tourists. This event attracted very-very large number of local residents as well.